#WhatIReallyReallyWant

To mark the 20 year anniversary of ‘Girl Power’ a number of global female popstars came together to create their own version of the Spice Girls video for their original hit ‘Wannabe’. The video promotes gender equality and equal rights for females. Unsurprisingly endorsed by Victoria Beckham, the campaign has already made a global impact and hits […]

If it’s not broken, don’t fix it.

Instagram are the latest social media site to start changing how their usability and interaction on news feeds work by installing an algorithm. My immediate question is obviously WHY? I am not against change, far from it, but changing for the sake of change is not keeping the user at heart. Instagram will argue that […]

Airbnb meets the Jungle Book…

Now there’s a sentence I never thought I would write. “Airbnb meets the Jungle Book”…!? Sounds bizarre but it’s actually anything but. A superbly executed advert that brilliantly aligns the uniqueness and quirkiness of Airbnb with the upcoming release and remake of Disney’s Jungle Book.

My BBC II! opinion

I am currently in the process of leading a company through a rebrand myself and I know how difficult and important it is. Establishing brand values, brand narrative, brand characteristics, brand image, brand perception….the list goes on…and people are always very keen and quick to make a judgement and give an opinion of their brand interpretation. BBC […]

#MANONTHEMOON does it again for John Lewis

Another year, and another great piece of work by John Lewis for their Christmas campaign. The #manonthemoon advert launched online at 8am this morning and once again made the nation simultaneously well-up and reduce many to blubbering wrecks (I must exclude myself from that particular group). In all honesty, it’s not my favourite John Lewis campaign (Snowman Journey from […]

You know your marketing is doing well when this happens…

John Lewis once again showing how popular their marketing is. This is a screen grab from an article on The Telegraph website. Let’s hope we’re not disappointed!

A clearly defined classic

This LG HD TV advert, whether you believe it is fake or not, gets the message across brilliantly. A few years old now, but still relevant as brands try to achieve stand-out in a hugely competitive market place.

Ready, set, CHRISTMAS!

Ok, so it’s only October, but the anticipation towards the Christmas campaign season is definitely building. Needless to say, John Lewis is always the most anticipated (rumours of an Oasis song this year apparently?) but there are certainly other brands who raise their game year-on-year to try and maximise their impact and return during that crucial […]

If brands were honest…

I love these ‘honest brand’ logos, especially the Pepsi one! How many times have you been asked that at a bar or restaurant? It certainly highlights the strength of the Coca-Cola brand!

#PACKATTACK

This advert hits all the right notes for me! Being part of the ‘Temptations’ target market I can definitely relate to the content and the message. I’ve come home to find my cat doing exactly this on many occasions!