This LG HD TV advert, whether you believe it is fake or not, gets the message across brilliantly. A few years old now, but still relevant as brands try to achieve stand-out in a hugely competitive market place.
Read more "A clearly defined classic"Ok, so it’s only October, but the anticipation towards the Christmas campaign season is definitely building. Needless to say, John Lewis is always the most anticipated (rumours of an Oasis song this year apparently?) but there are certainly other brands who raise their game year-on-year to try and maximise their impact and return during that crucial […]
Read more "Ready, set, CHRISTMAS!"I think this video is just a great piece of advertising. Completely original and beautifully put together. It made me want to go and buy my mums a bottle of Dove and tell her how beautiful I think she is! This advert, primarily targeting middle-age women, captures their audience perfectly. Great work.
Read more "A timeless campaign"I love these ‘honest brand’ logos, especially the Pepsi one! How many times have you been asked that at a bar or restaurant? It certainly highlights the strength of the Coca-Cola brand!
Read more "If brands were honest…"This advert hits all the right notes for me! Being part of the ‘Temptations’ target market I can definitely relate to the content and the message. I’ve come home to find my cat doing exactly this on many occasions!
Read more "#PACKATTACK"A very interesting debate on the value of social media vs traditional. Personally, I’m a huge fan of social media. Not just in terms of advertising and reach, but also in terms of consumer engagement. The Superbowl argument that the speaker makes is one I don’t agree with. Oreo ‘won’ the Superbowl due to their […]
Read more "“Social media is mostly a waste of time for marketers”"For some time now we have been lead to believe that digital has taken over the world and that there is no value or impact with print campaigns, however I couldn’t disagree more. Print is still (or should be) such an integral part to any marketing strategy. The online world, although just as important as […]
Read more "The return of print?"Love this approach by Adidas. The timing was great on the back of the 2014 World Cup. It’s just a shame they’ve only included players from the Spanish league. Can’t help but feel it would be more appealing if it featured a few Premier League players.
Read more "There will be haters…"Modernised, slowed-down pop song (tick) Good use of cute animals (tick) Related to a heart-warming, family situation (tick).
Read more "And the award for the best ‘American John Lewis campaign’ goes to…"My name is Craig Emery and I am the sole contributor to the Latch Marketing blog. My blog discusses and celebrates everything from the world of marketing. Whether it’s online or on the box; if it’s worth talking about then you will hear my thoughts and opinions. But why listen to me? Well, I am […]
Read more "Hello. Welcome to the Latch Marketing blog."
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